What digital marketing works best for tradesmen in Cornwall?

For tradesmen in Cornwall, the digital marketing that pays is nearly always local and search-led, not fancy. In order: a complete Google Business Profile so you show in the map pack, a fast mobile website with your number and a click-to-call button on every page, and a steady stream of reviews. Most trade enquiries come from someone searching plumber near me or electrician Truro on their phone, often standing in front of the problem. Social media is a bonus, not the priority. Google ads can top up quiet weeks, but only with call tracking so you know each call was worth it. Over 70% of people looking for a tradesman search on a phone, so a mobile-first site is not optional.