Are Google reviews important for ranking my Cornwall business?

Yes. Reviews are one of the strongest ranking signals for the local map pack and they also drive click-through rates from the main search results. Most Cornwall tradespeople and service businesses we work with have 0 to 10 Google reviews. The businesses dominating their category usually have 40+. The single highest-ROI action you can take this week is to ask your last 10 happy customers to leave a Google review. One text message with a direct link, no script required. Review content also helps you rank for the keywords customers actually use: reviews mentioning 'plumber Truro' help you rank for 'plumber Truro' far more than any on-page tweak can.