What is local SEO and how does it help a Cornwall business?

Local SEO is the work of getting your business found by people searching for what you do in your area, like plumber Truro or accountant Newquay. It differs from normal SEO because Google shows local results, the map pack and Business Profiles, above the usual website listings. It covers your Google Business Profile, consistent name, address and phone across the web, reviews, and pages that mention the towns you cover. The Google map pack shows just 3 businesses, and that is where most local clicks land, before anyone scrolls to the website results. For a Cornwall business that serves a specific patch, local SEO is usually the highest-return marketing you can do.