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About Us

Built on Bedrock,
Not Buzzwords

We started Outcome Digital Marketing because we were tired of seeing good businesses get burned by bad marketing.

Bespoke line art of a Cornwall coastal path with stile and wildflowers

Our Story

Outcome Digital Marketing was founded on a simple observation: the digital marketing industry has a trust problem. Too many agencies make promises they can't keep, hide behind jargon, and prioritise sales over service. We decided to do things differently.

Based in Cornwall - where 88.8% of businesses are micro-enterprises - we understand what it's like to run a business in a region that faces unique challenges. We know the struggle of competing against bigger companies with deeper pockets. We've seen businesses burned by agencies that overpromised and underdelivered. And we knew there had to be a better way.

That better way started with honesty. We built our agency on the principle that businesses deserve the truth, even when it's not what they want to hear. If SEO isn't the right solution for your business right now, we'll tell you. If your expectations aren't realistic, we'll explain why. And if we can't help you, we'll say so upfront.

"If we can't explain it simply, we probably don't understand it well enough to charge you for it."

Ready to work with an agency that thinks this way?

Let's Talk

What started as a one-person operation in Cornwall has grown into a team serving businesses across the UK. We've never lost sight of what made us different. Treating clients with honesty and respect. Delivering real results. Building relationships on trust, not contracts.

The marketing industry is full of empty promises: “Guaranteed first page rankings.” “10x your traffic in 30 days.” “Secret algorithm hacks.” It's nonsense. It damages the relationship between agencies and the businesses they're meant to serve.

Here's the truth: digital marketing is not magic. SEO takes time. Content marketing requires consistency. Paid advertising needs testing and optimisation. There are no shortcuts, no guarantees, and no secrets that only special agencies know.

What actually works is understanding your business, your market, and your customers. It's setting realistic expectations. It's measuring results honestly. It's being transparent about what's working and what isn't. It's having difficult conversations when necessary and celebrating genuine wins together.

Meet the Director

Craig Fearn

Director, FRSPH, FCMI

Craig is Director of Outcome Digital Marketing. He brings over a decade of C-suite advisory experience. He advised senior executives and boards on organisational strategy before focusing on the marketing decisions that actually move the needle for smaller businesses.

He is a Fellow of the Royal Society for Public Health (FRSPH) and a Fellow of the Chartered Management Institute (FCMI). These credentials reinforce the evidence-based approach he applies to every client engagement. The goal: help Cornwall and UK small businesses make marketing decisions grounded in research, not hype.

Craig personally writes and reviews every guide published on this site. You can connect on LinkedIn or get in touch for a conversation about your business.

What We Stand For

Ancient Cornwall standing stone on clifftop

Honesty

Sometimes that means telling you SEO isn't your answer right now. We'd rather lose a sale than waste your money.

Interlocked harbour chain links

Integrity

The promises we make are the ones we keep. Not because it's good business - because it's who we are.

Crystal clear Cornwall rock pool

Transparency

You'll see exactly where your money goes and why. No creative accounting, no buried fees.

Lighthouse beam cutting through coastal fog

Truth

We build on evidence, not enthusiasm. Gut feelings are for gamblers - your business deserves better.

Bespoke line art of dramatic Cornwall coastline with cliffs and coastal path

Rooted in Cornwall

Cornwall isn't just where we're based - it's who we are. This rugged coastline teaches you something: that real things last. That substance matters more than show. That the work you put in determines what you get out.

We bring that same grounded, no-nonsense approach to every project we take on. Whether we're building websites, optimising your search presence, or creating content, it's always about what works, not what sounds impressive.

Still Reading? Good Sign.

Most people skim. You're still here - which probably means something's resonating. Let's find out if we're the right fit.

1You tell us about your business
2We give you honest advice
3You decide - no pressure

Or call us: 07770 580125