What ad budget do I need to make Google Ads worthwhile?

Minimum £500/month for most local trades. Below that, you won't generate enough clicks to optimise the campaign. For competitive sectors (solicitors, property) plan for £1,000+/month on spend plus the management fee.

Why don't you charge a percentage of ad spend like other agencies?

Because it's a perverse incentive. If we're paid 15% of spend, we earn more by recommending you spend more - even when you shouldn't. A fixed fee keeps us aligned with your ROI: if we save you £2,000/month, that's money in your pocket, not ours.

How quickly do I see results?

Clicks from day one. Meaningful lead volume within 2–4 weeks. CTR and CPA start to improve from week 3 onwards as we kill losing keywords and scale winners.

Do you manage Google Shopping ads too?

Yes, but they're scoped separately - Shopping feeds require Merchant Center setup and ongoing product-level optimisation, which is a bigger ongoing commitment than Search. Ask us for a Shopping quote if you run a Cornwall e-commerce store.

Can I cancel if it's not working?

Yes. Rolling monthly - cancel anytime with one month's notice. We'd rather you stay because it's profitable than because you're locked in.

Bespoke line art of a laptop on a Cornish bench showing Google search results overlooking a harbour - representing Google Ads for local businesses

Google Ads That Don't Burn Budget

Google Ads management for Cornwall businesses. Fixed monthly fee - we never take a percentage of your ad spend. Campaigns built around high-intent local keywords and conversion tracking that actually tracks.

Ready to Run Ads That Actually Convert?

5(1 Google review)

What Is Google Ads Management?

Google Ads puts your business at the top for the exact terms customers type: "emergency plumber Truro," "wedding photographer Cornwall," "restaurant St Ives." Unlike SEO, which takes 3–6 months to build, Ads deliver clicks from day one.

The catch: most local businesses pay too much for too little. Ads run on autopilot with no negative keywords, so budget gets burned on the wrong searches. Conversion tracking isn't set up, so nobody knows which clicks actually become customers. Management fees are a percentage of spend, which creates a perverse incentive for the agency to recommend you spend more.

We do it differently. Fixed monthly fee (£400 or £800 depending on campaign complexity), never a percentage of your ad budget. Ad spend goes directly to Google from your account - we never mark it up. Tight ad-group-to-keyword matching so you stop paying for irrelevant clicks. Call tracking (calls are the single most valuable conversion for local businesses and most agencies don't track them). Monthly reports that show you every click, every call, every conversion, and the cost per each.

Typical outcome for a new client: within 60 days, CTR lifts from the industry-average 2% to 6–10%. Cost-per-acquisition drops 30–50% as we kill the keywords that don't convert. We work alongside your SEO strategy. Paid ads capture intent today while SEO builds long-term visibility for tomorrow.

63% of people click Google Ads when they're ready to buy. The question isn't whether to run them - it's whether they're set up properly.

Is This Right For You?

Local Trades Under Pressure

Plumbers, electricians, roofers, boiler engineers - anyone whose customers search in urgency. Google Ads captures "emergency" and "near me" intent immediately, then SEO takes over for the long tail.

Service Businesses with Diary Gaps

Solicitors, accountants, therapists, dentists - if you can see a quiet Tuesday two weeks out, Google Ads fills that diary fast. Switch it off when you're booked. Switch it on when you're not.

Cornwall Hospitality + Tourism

Hotels, holiday lets, restaurants, tour operators. Tourist-season demand + Google Ads = a pipeline you can turn up and down as the calendar fills. Especially effective on "dog-friendly," "last-minute," and "family-friendly" modifiers.

Why Our Google Ads Management Works

Fixed Fee, Not % of Spend

We charge £400 or £800 a month. We never take a cut of your ad budget. The more we save you, the better for you - our incentives stay aligned with your ROI, not our revenue.

Call Tracking As Standard

Most local businesses get more leads by phone than form. Most ad agencies don't track calls. We set up CallRail (or equivalent) from day one so every call from an ad click is traced back to the exact keyword that triggered it.

Cornwall Geo-Targeting

Campaigns targeted to the specific towns you serve, not "within 20 miles of Cornwall" blunt instruments. Serving Truro and Falmouth but not Penzance? That's how we set it up.

Transparent Monthly Reporting

Every report shows: total spend, total clicks, total calls, total conversions, cost per conversion, top-performing keywords, wasted spend flagged and killed. Plain English, no jargon, nothing hidden in appendices.

How We Build a Google Ads Campaign

Keyword + Competitor Research

We pull the keywords your competitors are already bidding on, identify the gaps, and build a negative keyword list the length of your arm. This is where most agencies skip - and where the budget leaks start.

Conversion Tracking Setup

GA4 + Google Ads conversions + call tracking. Before we spend a pound on clicks, we make sure we can tell you exactly which clicks become customers.

Ad Copy + Extensions

Three ad variants per ad group, in your voice, tested against each other. Sitelinks, callouts, structured snippets, location extensions - all the assets Google gives you to take more SERP real estate.

Weekly Optimisation + Monthly Review

Weekly: we kill poor performers, scale winners, test new copy. Monthly: we meet for 30 minutes, walk through the numbers, and decide what to try next.

Transparent Pricing

No hidden fees. No surprises. Just honest pricing that scales with your business.

Fixed management fee. We never take a percentage of your ad spend.

Search Starter

£400/month

For small local campaigns on ad budgets of £500–£1,500/month

✓Keyword research + negative keyword list

✓1 search campaign (up to 3 ad groups)

✓Ad copy written in your voice (3 variants per group)

✓Call tracking via CallRail

✓Conversion tracking setup (GA4 + Google Ads)

✓Monthly performance report

✓Cornwall town-level geo-targeting

Search Plus

£800/month

For scaling campaigns on ad budgets of £1,500+/month

✓Everything in Search Starter, plus:

✓Up to 3 search campaigns

✓Competitor ad monitoring

✓Landing page conversion review

✓Monthly strategy call

✓A/B ad copy testing

✓Slack support

Choose This Plan

Often Combined With

SEO

Website SEO

Paid ads today, organic rankings tomorrow. Used together, each reinforces the other.

Explore Service

Content

Blog Writing

Landing pages and remarketing content written to convert the traffic your ads drive.

View Details

Websites

5-Page Website

A landing page that's built to convert is worth more than any ad copy. We'll build it.

Learn More

Ready to Run Ads That Actually Convert?

We'll audit your current Google Ads account (or build one from scratch) and show you exactly where budget is leaking. No obligation.

Want to learn more about our approach? Read about our team and values or visit our FAQ page.

Talk to Us About Google Ads Management

No long-term contracts · Cancel any time · Transparent monthly reporting

Google Ads That Don't Burn Budget

What Is Google Ads Management?

Is This Right For You?

Local Trades Under Pressure

Service Businesses with Diary Gaps

Cornwall Hospitality + Tourism

Why Our Google Ads Management Works

Fixed Fee, Not % of Spend

Call Tracking As Standard

Cornwall Geo-Targeting

Transparent Monthly Reporting

How We Build a Google Ads Campaign

Keyword + Competitor Research

Conversion Tracking Setup

Ad Copy + Extensions

Weekly Optimisation + Monthly Review

Transparent Pricing

Search Starter

Search Plus

Often Combined With

Website SEO

Blog Writing

5-Page Website

Related Reading

How Much Does SEO Cost?

SEO Cornwall Guide

Small Business Marketing Budget

Ready to Run Ads That Actually Convert?