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Bespoke line art of a laptop on a Cornish bench showing Google search results overlooking a harbour - representing Google Ads for local businesses

PPC Agency for Small Businesses: Google Ads on a Fixed Fee

We are a PPC agency in Truro, Cornwall, managing Google Ads for small businesses across the UK. Management is a fixed £400 or £800 a month, and we never take a percentage of your ad spend. Campaigns are built around high-intent keywords, with conversion tracking that actually tracks.

Ready to Run Ads That Actually Convert?
5(6 Google reviews)

What Is Google Ads Management?

Google Ads puts your business at the top for the exact terms customers type: "emergency plumber Truro," "wedding photographer Cornwall," "restaurant St Ives." Unlike SEO, which takes 3–6 months to build, Ads deliver clicks from day one.
The catch: ads left on autopilot with no negative keywords burn budget on the wrong searches. Without conversion tracking, nobody knows which clicks actually become customers. And when management fees are a percentage of spend, the agency has a perverse incentive to recommend you spend more.
We do it differently. Fixed monthly fee (£400 or £800 depending on campaign complexity), never a percentage of your ad budget. Ad spend goes directly to Google from your account - we never mark it up. Tight ad-group-to-keyword matching so you stop paying for irrelevant clicks. Call tracking, so phone enquiries from your ads are counted. Monthly reports that show you every click, every call, every conversion, and the cost per each.
As we kill the keywords that don't convert, you stop paying for clicks that never turn into enquiries. We work alongside your SEO strategy. Paid ads capture intent today while SEO builds long-term visibility for tomorrow. Based in Cornwall? See Google Ads Cornwall.

Google Ads reach people when they're ready to buy. The question isn't whether to run them - it's whether they're set up properly.

Is This Right For You?

Local Trades Under Pressure

Plumbers, electricians, roofers, boiler engineers - anyone whose customers search in urgency. Google Ads captures "emergency" and "near me" intent immediately, then SEO takes over for the long tail.

Service Businesses with Diary Gaps

Solicitors, accountants, therapists, dentists - if you can see a quiet Tuesday two weeks out, Google Ads fills that diary fast. Switch it off when you're booked. Switch it on when you're not.

Cornwall Hospitality + Tourism

Hotels, holiday lets, restaurants, tour operators. Tourist-season demand + Google Ads = a pipeline you can turn up and down as the calendar fills. Especially effective on "dog-friendly," "last-minute," and "family-friendly" modifiers.

Why Our Google Ads Management Works

Fixed Fee, Not % of Spend

We charge £400 or £800 a month. We never take a cut of your ad budget. The more we save you, the better for you - our incentives stay aligned with your ROI, not our revenue.

Call Tracking As Standard

Phone calls are often a local business's most direct enquiry. We set up CallRail (or equivalent) from day one so every call from an ad click is traced back to the exact keyword that triggered it.

Cornwall Geo-Targeting

Campaigns targeted to the specific towns you serve, not "within 20 miles of Cornwall" blunt instruments. Serving Truro and Falmouth but not Penzance? That's how we set it up.

Transparent Monthly Reporting

Every report shows: total spend, total clicks, total calls, total conversions, cost per conversion, top-performing keywords, wasted spend flagged and killed. Plain English, no jargon, nothing hidden in appendices.

How We Build a Google Ads Campaign

1

Keyword + Competitor Research

We pull the keywords your competitors are already bidding on, identify the gaps, and build a negative keyword list the length of your arm. This is where most agencies skip - and where the budget leaks start.

2

Conversion Tracking Setup

GA4 + Google Ads conversions + call tracking. Before we spend a pound on clicks, we make sure we can tell you exactly which clicks become customers.

3

Ad Copy + Extensions

Three ad variants per ad group, in your voice, tested against each other. Sitelinks, callouts, structured snippets, location extensions - all the assets Google gives you to take more SERP real estate.

4

Weekly Optimisation + Monthly Review

Weekly: we kill poor performers, scale winners, test new copy. Monthly: we meet for 30 minutes, walk through the numbers, and decide what to try next.

Transparent Pricing

No hidden fees. No surprises. Just honest pricing that scales with your business.

Fixed management fee. We never take a percentage of your ad spend.

Search Starter

£400/month

For small local campaigns on ad budgets of £500–£1,500/month

✓Keyword research + negative keyword list
✓1 search campaign (up to 3 ad groups)
✓Ad copy written in your voice (3 variants per group)
✓Call tracking via CallRail
✓Conversion tracking setup (GA4 + Google Ads)
✓Monthly performance report
✓Cornwall town-level geo-targeting
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Search Plus

£800/month

For scaling campaigns on ad budgets of £1,500+/month

✓Everything in Search Starter, plus:
✓Up to 3 search campaigns
✓Competitor ad monitoring
✓Landing page conversion review
✓Monthly strategy call
✓A/B ad copy testing
✓Slack support
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Often Combined With

SEO

Website SEO

Paid ads today, organic rankings tomorrow. Used together, each reinforces the other.

Explore Service
Content

Blog Writing

Landing pages and remarketing content written to convert the traffic your ads drive.

View Details
Websites

5-Page Website

A landing page that's built to convert is worth more than any ad copy. We'll build it.

Learn More

Related Reading

Budgets

How Much Does SEO Cost?

A plain-English breakdown of SEO pricing - and when paid ads deliver better ROI.

Read Article
Local SEO

SEO Cornwall Guide

Why paid and organic work better together in Cornwall's local search market.

View Post
Strategy

Small Business Marketing Budget

Where paid ads fit in a realistic Cornwall small-business marketing budget.

Explore Post

Frequently Asked Questions

What ad budget do I need to make Google Ads worthwhile?
Minimum £500/month for most local trades. Below that, you won't generate enough clicks to optimise the campaign. For competitive sectors (solicitors, property) plan for £1,000+/month on spend plus the management fee.
Why don't you charge a percentage of ad spend like other agencies?
Because it's a perverse incentive. If we're paid a percentage of spend (for example, 15%), we earn more by recommending you spend more - even when you shouldn't. A fixed fee keeps us aligned with your ROI: if we save you £2,000/month, that's money in your pocket, not ours.
How quickly do I see results?
Clicks from day one. In our experience, meaningful lead volume follows within 2–4 weeks, and CTR and CPA start to improve from around week 3 as we kill losing keywords and scale winners.
Do you manage Google Shopping ads too?
Yes, but they're scoped separately - Shopping feeds require Merchant Center setup and ongoing product-level optimisation, which is a bigger ongoing commitment than Search. Ask us for a Shopping quote if you run a Cornwall e-commerce store.
Can I cancel if it's not working?
Yes. Rolling monthly - cancel anytime with one month's notice. We'd rather you stay because it's profitable than because you're locked in.
What does a PPC agency do?
A PPC agency runs your Google Ads for you. We start with keyword and competitor research, set up conversion and call tracking, write three ad variants per ad group, then optimise weekly and review the numbers with you monthly.
How much does PPC management cost?
Our management fee is £400 a month for Search Starter (one search campaign, up to 3 ad groups) or £800 a month for Search Plus (up to 3 search campaigns). It is fixed, never a percentage of your ad spend. Your ad budget is paid to Google separately, from your own account.

Ready to Run Ads That Actually Convert?

We'll audit your current Google Ads account (or build one from scratch) and show you exactly where budget is leaking. No obligation.

Want to learn more about our approach? Read about our team and values or visit our FAQ page.

Talk to Us About Google Ads Management

No long-term contracts · Cancel any time · Transparent monthly reporting