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Get found by customers who are already searching for what you sell.
We build SEO strategies around business outcomes - leads, phone calls, and revenue - not vanity metrics. Technical audits, content that ranks, and reporting you can actually understand.
When someone searches “plumber near me” or “best restaurant in Truro”, Google decides which websites appear first. SEO is the work that gets your website into those results - and keeps it there.
It covers everything from how your site is built (can Google actually read it?) to what's on your pages (does it answer what people are looking for?) to what other websites say about you (do credible sources link to your site?).
The numbers behind this are significant. According to BrightEdge's channel share research, organic search drives 53% of all trackable website traffic. Paid ads, social media, email, direct - none of them come close. And in the UK, Google holds over 91% of the search market, so when we say “SEO”, we effectively mean “getting found on Google”.
SEO isn't magic. It's a process - a combination of technical work, content strategy, and authority building that compounds over time. The businesses that invest in it properly don't just rank higher. They get more leads, more calls, and more revenue from people who were already looking for exactly what they offer.
No black boxes. No mysterious “proprietary methods”. Here is exactly what happens when you work with us, and why each step matters.
We start by understanding what you have. What's broken, what's working, and where the real opportunities are. This means crawling your site for technical issues, analysing your current rankings, reviewing your competitors, and identifying the gaps between where you are and where you could be. Every recommendation comes with a clear reason.
The audit tells us what's happening. The strategy tells us what to do about it. We map out which keywords to target (based on real search volume and commercial intent, not guesswork), which pages to create or improve, what content to publish, and a realistic timeline for results. You approve the plan before any work starts.
If Google can't crawl your site properly, nothing else matters. We fix the foundations: site speed, mobile usability, Core Web Vitals (LCP under 2.5s, INP under 200ms, CLS under 0.1), crawl errors, broken links, duplicate content, structured data, and indexing issues. The boring stuff that makes everything else possible.
New service pages, blog posts, FAQ answers - real content that real people want to read. Not thin, keyword-stuffed filler. Google's helpful content guidelines are clear: content should be written for people first, search engines second. We write content that answers genuine questions, demonstrates your expertise, and gives visitors a reason to get in touch.
Backlinks remain one of Google's strongest ranking signals. But we don't buy links or use private blog networks. We earn links through quality content that people genuinely want to reference, local citations from relevant directories, digital PR, and partnerships with complementary businesses. Slow, sustainable, and penalty-proof.
Monthly reports in plain English, focused on business metrics. Not a 40-page PDF of keyword positions nobody reads. We report on organic traffic growth, lead volume, phone calls from search, conversion rates, and revenue attributed to organic. You'll know exactly what we did, what happened, and what's planned next.
Different businesses need different things. Here is what we actually do - not a generic list of buzzwords.
46% of all Google searches have local intent. If you serve a specific area, local SEO is where the money is. We optimise your Google Business Profile, build consistent local citations, create location-specific content, and get you into the map pack where 42% of local searchers click.
According to Google's own data, 76% of people who search for something nearby on mobile visit a business within 24 hours. That's not a vanity metric - that's foot traffic and phone calls.
SEO in Cornwall →Your website's architecture, speed, and crawlability. We audit for issues that stop Google from properly indexing your content: slow page speeds, mobile usability problems, broken internal links, missing or incorrect structured data, orphan pages, and crawl budget waste.
Google uses Core Web Vitals as a ranking signal. We ensure your site meets the “Good” thresholds: LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. These aren't arbitrary numbers - they're Google's published page experience criteria.
SEO in Truro →Keyword research, content strategy, blog posts, and landing pages - all built around what your potential customers are actually searching for. We don't produce content for the sake of it. Every piece targets a specific keyword cluster, answers a real question, and moves visitors closer to getting in touch.
According to HubSpot's marketing data, refreshing and republishing existing content can increase organic traffic by up to 106%. We don't just create new pages - we make your existing content work harder.
Discuss your content strategy →Google's E-E-A-T framework - Experience, Expertise, Authoritativeness, Trustworthiness - determines how much Google trusts your content. The Quality Rater Guidelines are explicit: trust is the most important factor, and untrustworthy pages score low regardless of other signals.
We build your E-E-A-T through proper author bios and credentials, first-hand experience signals in your content, consistent NAP data across the web, reviews management, and genuine expertise that comes through in how you present your services.
View SEO pricing →Rankings fluctuate daily. They're a useful signal, but a terrible goal. Here is what we actually track - and why each metric matters more than “we got you to page one”.
Month-on-month and year-on-year growth in visitors from Google. Not just total traffic — we segment by landing page and intent so you can see which pages are pulling their weight.
How many contact form submissions, quote requests, and enquiries came from organic search. This is the number that actually affects your bottom line.
Calls driven by organic search, tracked by source. Many businesses get more leads from phone calls than forms — if you’re not tracking them, you’re flying blind.
What percentage of organic visitors take action. A page getting 10,000 visits with zero enquiries is a content problem, not a traffic problem. We optimise for both.
Where possible, we connect organic traffic to actual revenue. This is the metric that justifies your SEO investment — and according to FirstPageSage, the average 3-year SEO ROI is around 825%.
Core Web Vitals scores, crawl error rates, indexing status, and site speed. These are leading indicators — if they decline, traffic problems follow. We monitor them continuously.
The zero-click reality: SparkToro's 2024 research found that nearly 60% of Google searches end without a click to any website. This means ranking alone isn't enough - your search listings need to compel people to click, and your pages need to convert once they do. We optimise for the entire journey, not just position.
Paid ads stop the moment you stop paying. Social media posts disappear from feeds within hours. Email only reaches people already on your list. SEO is the only channel where the investment compounds - every page you optimise, every piece of content you publish, continues working for you months and years after the work is done.
The data backs this up. According to FirstPageSage's ROI research covering Q1 2021 to Q3 2025, the average SEO return on investment across all industries is approximately 825%. Industry benchmarks show SEO converts at roughly 2.4% compared to PPC's 1.3% - nearly double the conversion rate - because organic visitors have higher intent and more trust in unpaid results.
That said, SEO isn't right for every situation. If you need leads tomorrow, paid advertising is faster. The strongest digital marketing strategies use both. We'll be honest about which approach makes sense for your business and budget. Not sure where to start? Our guide to choosing the best SEO agency covers what to look for and what to avoid.
We report on leads and revenue, not just rankings. Every monthly report is written in plain English and focuses on what actually matters to your business: how many enquiries came from organic search, which pages drove them, and what we’re doing next. We don’t hide behind jargon, and we don’t lock you into long contracts. If we’re not delivering results, you can walk away.
No. Anyone who guarantees specific Google rankings is either lying or using tactics that will get your site penalised. Google’s own documentation warns against SEO providers who claim to guarantee rankings. What we do guarantee is transparent work, honest reporting, and a strategy built on what Google actually rewards: helpful content, solid technical foundations, and genuine authority. Read our guide on finding the best SEO agency for the full checklist of what to look for.
Access to your Google Analytics and Google Search Console accounts (we’ll help you set these up if you don’t have them). Beyond that, we need your knowledge — you understand your customers, your services, and what makes your business different. That insight is what turns generic SEO into something that actually converts.
SEO is ongoing. It’s not a one-time fix — it’s a continuous process of improving, publishing, and responding to how search engines and your competitors evolve. Most businesses start seeing meaningful traction within three to six months, but the real compounding value comes after 12 months and beyond. Think of it like compound interest for your website.
Yes. We handle manual action recovery (where Google has explicitly flagged your site) and algorithm update response (where traffic dropped after a Google update). Both require detailed analysis to identify the root cause, followed by a structured recovery plan. We’ve helped businesses recover from both Helpful Content and link-related penalties.
Yes. E-commerce SEO has its own challenges — product page optimisation, category structure, faceted navigation, schema markup for products and reviews, and managing thousands of pages without creating duplicate content. We’ve worked with online retailers across the UK and understand the technical nuances that most generalist agencies miss.
Local SEO services for Cornwall businesses — from Truro to Penzance.
SEO services for businesses in and around Truro, Cornwall’s capital.
Transparent breakdown of SEO costs in the UK — what you should expect to pay.
Realistic timelines for SEO results — what to expect at 3, 6, and 12 months.
The 50-point technical SEO checklist we use on every client site.
Everything you need to know about ranking in Google’s local map pack.
We'll audit your site, show you where you're losing traffic, and tell you honestly whether SEO is the right investment for your goals. No obligation, no jargon.
Or call us: 07770 580125