What is digital marketing and does my Cornwall business actually need it?

Digital marketing is simply how you get found and chosen by customers online, across Google, your website, social media and email. For a Cornwall business it usually matters more than people expect, because most people now find local services by searching or scrolling rather than asking around. You do not need all of it. A plumber in Truro might only need a Google Business Profile, a fast website and a handful of reviews, while a holiday let leans on social media and photography. The point is to be visible at the moment someone is looking for what you do. Around 60% of all web traffic now comes from mobile phones, so a business that is hard to find or slow on a phone is quietly losing work it never sees.