What does a digital marketing agency actually do?

A digital marketing agency helps you get found and chosen online, then proves it worked. Day to day that means some mix of SEO to rank in Google, website work so the site converts, content and blogging, social media management, and paid ads. A good agency starts by working out where your customers actually are rather than selling you everything at once. The part that matters most, and that many skip, is reporting: showing you in plain English which work brought enquiries and which did not. Be wary of any agency that reports on impressions and rankings but never ties it back to real leads. Around 6 months is a fair window to judge whether an agency is earning its fee.