How do I optimise my Google Business Profile in Cornwall?

Optimising your Google Business Profile is the highest-return hour a Cornwall business can spend. Claim it, then complete every field: correct categories, service list, opening hours, service areas covering the Cornwall towns you work in, and a description with your trade and location. Add at least 10 real photos, because profiles with photos get noticeably more clicks. Post updates regularly, weekly if you can, and reply to every review, good or bad. Keep your name, address and phone identical to your website and other listings. Most importantly, ask for a review after every job. A fully optimised profile with 30-plus reviews will often out-rank a bigger competitor with a neglected one, right there in the Cornwall map pack.