How do I know if my SEO is working?

You know your SEO is working when the numbers that matter move: your rankings for your town-plus-service searches climb, organic traffic rises, and most importantly, enquiries go up. Vanity metrics like total impressions or keywords ranked can flatter a report while the phone stays quiet, so always tie it back to real enquiries. Check three free things monthly: your position for your main local searches, your Google Business Profile views and calls, and your Search Console clicks. Give it time. Meaningful movement usually shows from month 3 or 4 onwards, with enquiries following. If 6 months pass with no change in rankings or leads, something is wrong and it is worth a second opinion.