What are the 4 types of SEO?

The four types of SEO are technical SEO (site speed, crawlability, schema markup, mobile usability), on-page SEO (title tags, headings, content structure, internal links), off-page SEO (backlinks, citations, mentions from other sites) and local SEO (Google Business Profile, local citations, town-specific content). Most Cornwall small businesses need the first three done properly before the fourth starts paying off. You can't rank for 'plumber Truro' if your site loads in 8 seconds and has broken internal links. Get the technical foundations right first (one-off audit from £599), then build on-page and local SEO month over month (£299 to £799 a month).