What's the difference between SEO and Google Ads?

Both get you on Google, but they work differently. SEO earns you a place in the organic results below the ads. It takes 3 to 6 months to build, costs £500 to £1,500 a month in Cornwall, and keeps working once rankings are established. Google Ads puts you at the top of the page from day one. You pay per click (£1 to £5 for most Cornwall local keywords) and stop appearing the moment you stop paying. Used together, ads capture urgent buyers today while SEO builds free traffic for tomorrow. Most Cornwall small businesses start with SEO because the cost per enquiry is lower in the long run.