Is digital marketing better than traditional advertising for a Cornwall business?

For most Cornwall small businesses, digital marketing beats traditional advertising on cost and on proof. A local paper advert or radio spot reaches a broad audience whether they want you or not, and you can rarely tell which enquiries it produced. Digital puts you in front of people at the moment they are looking, and every click and call can be traced. That said, traditional still has a place locally: a van livery, a sponsor board at the rugby club, or a spot in a village magazine all build familiarity in a small community. The sensible approach is digital first, because it is measurable, with a little local traditional on top for trust. Digital typically returns more per pound, which is why over 60% of UK ad spend is now digital.