Google Business Profile Manager: Log In and Edit

Business Profile Manager is the name many people still use for the place where you manage your Google Business Profile. You sign in with the Google account that manages the profile and edit your details from there. Google’s editing help page lists what you can change and which changes need re-verification (Google editing help).

This guide is part of our Google Business Profile setup guide. Google changes its screens from time to time, so we describe the steps in general terms and link to Google’s help pages for the detail, rather than giving menu paths that may go out of date.

What Business Profile Manager is now

If you remember the older Google My Business app, the profile controls are its successor. In our setup guide we describe them as sitting inside Google Search and Maps. We haven’t verified a current official product name for the editing screen, so we call it your Business Profile and avoid pinning it to one label.

What matters is that you manage the profile with the Google account that owns or manages it. If you can’t see your profile, the first thing to check is that you’re signed in with the right account.

How to reach and edit your profile

1. Sign in with the Google account that manages the profile.
2. Find your business in Google Search or Maps.
3. Look for the options to edit your profile and follow the prompts.

Your profile must be verified before you can use most management features. Google lists these verification methods: phone or text, email, video, live video call and postcard. Most postcard codes arrive within 14 days, and verification reviews take up to 5 business days (Google verification help).

What you can edit

Google’s editing help names several details (Google editing help):

• Description. The limit is 750 characters. Use it to say what you do, who you serve and where.
• Phone numbers. You can add up to 2 additional phone numbers.
• Address. You can hide your address if you don’t meet customers there. This suits service-area businesses.
• Business name. It should reflect your real-world business name, as Google’s guidelines say.
• Categories. The categories you choose affect your local ranking (Google categories help), and Google says to use as few as possible.

Beyond these, you can usually update hours, photos and services. We haven’t listed every editable field because Google’s page is the authority on what’s currently available.

What triggers re-verification

Some edits can put your profile back into verification:

• Name change. Google says a name change after verification may need re-verification.
• Address move. Google says an address move must be re-verified.

In our experience, the practical lesson is to settle your name and address before you start, and to avoid casual edits to either afterwards. Both come from Google’s editing help.

A short checklist before you edit

Before you change anything, it helps to have a plan. This is our own working routine, not a Google requirement:

• Check the account. Make sure you’re signed in with the Google account that manages the profile, not a personal one you rarely use.
• Check what you’re changing. If the edit touches your name or address, remember the re-verification rules above and decide whether the change is really needed.
• Match your website. Your name, address and phone number should read the same on your profile and on your site. If you add a second phone number, make sure customers can still tell which one to use.
• Keep your evidence handy. If you ever need to appeal a suspension, you’ll want documents showing the same name and address as your profile. Our suspension guide explains why.
• Review after saving. Look at your profile as a customer would, in both Search and Maps, to confirm the change appears as you intended.

Who should have access

Many businesses have more than one person who needs to update the profile, such as an owner and a marketing contact. Per Google’s owners and managers help, go to your Business Profile, then More, then Business Profile settings, then People and access, then Add. Enter an email address, choose Owner or Manager under Access, then select Invite. Owners have full control: they can add or remove users and delete the profile. Managers have mostly the same access but can’t add or remove users or remove the profile. Avoid sharing a single personal login.

Replying to reviews

You must be verified to reply to reviews. Google says replies are usually reviewed within 10 minutes, though it can take up to 30 days, and that you can flag reviews that break its policy (Google reviews help). Don’t use replies for deals or promotions (Google review policy).

Posts

Google says posts older than 6 months are archived unless a date range is set (Google Posts help). Keep that in mind when you plan what to share.

If you can’t log in or the profile is suspended

If you can’t make changes because your profile is suspended, see our guide on what to do when your Google Business Profile is suspended. If you need help keeping your profile in good shape, see our local SEO services and local SEO in Cornwall pages, or get in touch.

Frequently Asked Questions

Is Google Business Profile Manager the same as Google My Business?

Google My Business is the older name. The current profile controls are its successor and sit inside Search and Maps. We describe the screens in general terms because Google changes them.

How do I edit my Google Business Profile?

Sign in with the Google account that manages the profile, find your business in Search or Maps and follow the edit options. Google’s editing help lists what you can change.

How long can my business description be?

The limit is 750 characters (Google editing help).

Which edits make me re-verify?

A name change after verification may need re-verification, and an address move must be re-verified (Google editing help).

Can I hide my address?

Yes, if you don’t meet customers at that address (Google editing help).