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Your next customer has a burst pipe. Can they find you?
We build websites for plumbers and heating engineers that convert panicking homeowners into phone calls. Click-to-call, Gas Safe badges, emergency-first design. From £500.
It's 11pm. A pipe's burst under the kitchen sink. Water's spreading across the floor. Nobody in that situation is browsing Checkatrade, reading reviews, or comparing quotes. They're grabbing their phone and searching "emergency plumber near me."
According to BrightLocal's 2024 research, 98% of consumers use the internet to find local businesses. Google Search and Maps account for roughly 87% of those local searches. If you don't have a website, you're invisible to almost every potential customer at the exact moment they need you most.
"Emergency plumber" searches spike two to three times higher in winter compared to summer, according to Google Trends UK data. That's your busiest season - and it's the season where having no website costs you the most.
There are roughly 37,000 to 40,000 plumbing, heating and air conditioning businesses in the UK according to BEIS estimates. The vast majority are sole traders or micro-businesses. Most of them still rely on word of mouth alone. That's your opportunity.
Not a generic feature list. These are the things that turn a plumber's website from a digital business card into something that actually rings your phone.
A huge, impossible-to-miss call button on every page. When someone's standing in a flooded kitchen on their mobile, they need to tap once and reach you. Not scroll. Not hunt. Tap and call.
Your Gas Safe registration displayed prominently with a verification link to the register. It's not just good practice - for gas work, it's a legal requirement. And it builds instant trust with homeowners who've been burned by cowboys before.
Two clear paths on your homepage. Emergency? Here's the phone number. Planning a bathroom refit or boiler service? Here's the enquiry form. Different customers, different urgency, different conversion routes.
A clear map showing exactly where you work. No ambiguity. Customers searching "plumber near me" need to know you'll actually come to their postcode before they pick up the phone.
Bathroom installations, boiler replacements, underfloor heating projects. Photo evidence of your work sells better than any paragraph of text ever will. We build galleries that load fast and look sharp on mobile.
Proper schema markup, location-specific content, and Google Business Profile integration so you rank for the searches that matter - "plumber in [your town]" and "emergency plumber near me." Read more about our SEO approach.
Here's a stat that should concern every legitimate plumber: Gas Safe Register campaign data shows that 1 in 4 consumers don't check whether their engineer is Gas Safe registered before allowing gas work in their home.
That means homeowners are regularly letting unregistered people work on their boilers. It's dangerous. And it means registered engineers like you are competing against people who shouldn't even be doing the work.
Your website fixes this. We display your Gas Safe registration number on every page, linked directly to the Gas Safe Register verification page. Customers can check you're legitimate with one click. No other plumber in their search results is making it that easy.
With over 130,000 Gas Safe registered engineers in the UK, standing out isn't just about being qualified. It's about proving it before the customer even picks up the phone.
Checkatrade has its place. But it shouldn't be your only online presence. Here's an honest comparison.
Most plumbers who come to us keep Checkatrade running alongside their own site. But within six months, the website generates better leads at a fraction of the ongoing cost. Read more in our guide to plumber websites that convert.
One-off investment. No monthly platform fees. No surprises.
£500–£800
Sole trader emergency plumber
£1,200–£1,800
Heating engineer with multiple services
Let's Talk
Multi-engineer firm with online booking
Want to see how these prices compare to UK averages? Our guide to website costs breaks it all down.
A professional one-page website for a sole trader plumber starts from £500-£800. That covers mobile-first design, click-to-call, Gas Safe badge display, contact form, and on-page SEO. Multi-page sites with separate service pages for boilers, bathrooms, and emergency work cost £1,200-£1,800. Both are one-off payments with no monthly fees.
Yes, and we strongly recommend it. Your Gas Safe registration number appears on every page, linked directly to the Gas Safe Register so customers can verify it themselves. Gas Safe Register data shows that 1 in 4 consumers don't check registration before allowing gas work in their home. Making it visible and verifiable on your site puts you ahead of plumbers who bury it in small print or skip it entirely.
That's exactly what we build it for. The click-to-call button is thumb-sized on mobile, your phone number sits at the top of every page, and the site loads in under two seconds even on a slow 4G connection. When someone's kitchen is flooding at midnight, they won't wait for a slow website to load. They'll tap the first number they find. We make sure that number is yours.
Checkatrade is a lead marketplace, not your online presence. You're listed alongside dozens of competitors, you pay £50-£120+ every month whether you get work or not, and Checkatrade owns the customer relationship. Your own website means direct calls to your phone, no commission, no monthly subscription, and a Google listing that builds authority over time. Most plumbers who come to us keep Checkatrade running alongside their own site, but the website generates their best leads.
Yes. For our custom-tier websites, we can add online booking for planned work like annual boiler services, landlord gas safety certificates, and bathroom consultations. Customers pick a date and time that suits them, and you get notified instantly. It won't replace the phone for emergencies, but it takes routine bookings off your plate.
We display all your accreditations prominently - Gas Safe, OFTEC for oil heating, CIPHE membership, WaterSafe approval, MCS certification for heat pumps. Each badge links to the relevant register so customers can verify your credentials. The more trust signals on your site, the more likely someone is to pick up the phone.
Got a question we haven't covered? Get in touch and we'll give you a straight answer. Also see our general tradesmen website design page for broader questions.
What separates plumber websites that get calls from those that get ignored.
How trade businesses can get a website that generates leads - not just looks nice.
Transparent breakdown of website pricing - what you should expect to pay and what you get.
The 7 features that turn an electrician website into a lead machine.
Tell us about your plumbing business and we'll show you what a professional website could look like. Free quote, no pressure, no jargon.
Or call us: 07770 580125