Do small businesses need a website in 2026?

Yes, even if you're active on Instagram, Facebook, TikTok, and have a strong Google Business Profile. Your GBP puts you on the map, but 60% of the people who find you there visit your website before calling. Without one, you lose them. A website also gives you control: when Facebook changes its algorithm or Instagram goes down, your site keeps working. For a Cornwall tradesperson, a simple one-page site at £500 that loads in 2 seconds and answers 'what do you do, where, how much' gets more enquiries than a Facebook page ever will. For retailers, a proper e-commerce store from £2,000 stops you losing 30% of every sale to Etsy fees.